One of the most coherent stunt display was on ever since Christmas and it was for free!!! Absolutely cheap.... Cheap for the viewers, costly for pure hearts and riches for the crooked. Yes this is about you and me (viewers), the 3idiots team and the Lion(ess) of Punjab - Chetan Bhaghat.
3 Idiots, movie starring Aamir Khan, which was under production over the last year and was most eagerly awaited movie of the year. The movie is directed by munna-bhai fame Raj Kumar Hirani and produced by Vidhu Vinodh Chopra. The script was based on a novel by renowned (only renouned and not respected) Indian author Chetan Bhaghat 5 Point Someone. The novel was national bestseller. CB over-night was the most celebrated Indian author, later came up with books One night @ call center, 3 mistakes of my life and 2 states being the latest. The screeplay for the movie was co-written by Abhijhit Joshi with Raj. The 3I team has signed an agreement with CB for their script was based on the book.
Sensing the overwhelming response that the movie would receive, CB having watched the preview of the movie decided on a ploy. This is how he executed it successfully. The credit for his novel was given at the end after the names of key artists and technicians in the movie. Yes, many would not have watched the credits at the end, as is normally the case with every movie. Wonder how many would have watched Aamir's name which was first in the list of credits at the end of the movie. Nevertheless, CB, wanting for publicity so badly plunged into action, accusing the 3I team of being unfair by adopting 70% of his book as movie and not giving him the due credit (will come up separately on this topic of how much % the book resembled the movie). He started accusing VVS, then Raj, but was not indulging any action against Aamir (a careful approach).
With the help of the action starven media and a few sensation starven media (HT, STAR, TN), he was quite successful in turing the media against the 3I team. In the meantime CB was continuing with his twitter and blog expressing his dismay and playing the holy cow. The tweets and blogs were so emotional, I (having neither read the book nor watched the movie) was convinced that the 3I team had held a conspiracy against CB and had in fact betrayed CB. The pressure bogged up. I believed that writers in the Indian cine world are not given due credit and the film-makers rob away with the credit.
Ultimately, justice has to prevail and atleast I was unvieled of the true face of CB. This happened due to series of events. First the press conference in which the 3I team was fired from all cyclinders (if these journos are really clever wits, wonder how constructive media would be) was decisive. When VVC was emotional and Aamir, blasting out at CB while Raj and Abhijit was keeping their cool, it was an indication of what the truth is. I was still confused about the truth. Then came the twister from CB. In continuation of his series of bluff on the issue through his blog, CB came out with a compromise solution, while the 3I team was never into dialogue with him. He wanted his name to be included in the script-writers and was generous enough to have his name after Raj and Abhijit, next, he loves Aamir and he has nothing against Aamir. Also he had publicly posted in his blog, private mails exchanges between the 3I team (the reply from VVC' brother Vir was a majestic reply).
These were clearly indicative of a stunt being performed by CB for the cheapest publicity ever possible for him. Now his book sales are up (can't argue that it was marginal), he has gained visibility among a section of people who never knew him and there are other opportunities for him to write columns in newspapers (Vir should never feel about the unprofessional exit of CB from HT, it is a blessing in disguise - HT should never have such people on-board).
Now, CB is a man of disrespect, dishonesty, betrayal and face of ugly publicity stunt. And the entire 3I team has gained a place of respect in me.
3 Idiots, movie starring Aamir Khan, which was under production over the last year and was most eagerly awaited movie of the year. The movie is directed by munna-bhai fame Raj Kumar Hirani and produced by Vidhu Vinodh Chopra. The script was based on a novel by renowned (only renouned and not respected) Indian author Chetan Bhaghat 5 Point Someone. The novel was national bestseller. CB over-night was the most celebrated Indian author, later came up with books One night @ call center, 3 mistakes of my life and 2 states being the latest. The screeplay for the movie was co-written by Abhijhit Joshi with Raj. The 3I team has signed an agreement with CB for their script was based on the book.
Sensing the overwhelming response that the movie would receive, CB having watched the preview of the movie decided on a ploy. This is how he executed it successfully. The credit for his novel was given at the end after the names of key artists and technicians in the movie. Yes, many would not have watched the credits at the end, as is normally the case with every movie. Wonder how many would have watched Aamir's name which was first in the list of credits at the end of the movie. Nevertheless, CB, wanting for publicity so badly plunged into action, accusing the 3I team of being unfair by adopting 70% of his book as movie and not giving him the due credit (will come up separately on this topic of how much % the book resembled the movie). He started accusing VVS, then Raj, but was not indulging any action against Aamir (a careful approach).
With the help of the action starven media and a few sensation starven media (HT, STAR, TN), he was quite successful in turing the media against the 3I team. In the meantime CB was continuing with his twitter and blog expressing his dismay and playing the holy cow. The tweets and blogs were so emotional, I (having neither read the book nor watched the movie) was convinced that the 3I team had held a conspiracy against CB and had in fact betrayed CB. The pressure bogged up. I believed that writers in the Indian cine world are not given due credit and the film-makers rob away with the credit.
Ultimately, justice has to prevail and atleast I was unvieled of the true face of CB. This happened due to series of events. First the press conference in which the 3I team was fired from all cyclinders (if these journos are really clever wits, wonder how constructive media would be) was decisive. When VVC was emotional and Aamir, blasting out at CB while Raj and Abhijit was keeping their cool, it was an indication of what the truth is. I was still confused about the truth. Then came the twister from CB. In continuation of his series of bluff on the issue through his blog, CB came out with a compromise solution, while the 3I team was never into dialogue with him. He wanted his name to be included in the script-writers and was generous enough to have his name after Raj and Abhijit, next, he loves Aamir and he has nothing against Aamir. Also he had publicly posted in his blog, private mails exchanges between the 3I team (the reply from VVC' brother Vir was a majestic reply).
These were clearly indicative of a stunt being performed by CB for the cheapest publicity ever possible for him. Now his book sales are up (can't argue that it was marginal), he has gained visibility among a section of people who never knew him and there are other opportunities for him to write columns in newspapers (Vir should never feel about the unprofessional exit of CB from HT, it is a blessing in disguise - HT should never have such people on-board).
Now, CB is a man of disrespect, dishonesty, betrayal and face of ugly publicity stunt. And the entire 3I team has gained a place of respect in me.
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